VELVET

Objective

​The target audience for Velvet is teenagers to mid twenties. The brand is sent to beauty influencers as PR for a marketing strategy. Velvet is a cosmetic brand that sells products such as foundation, blush, highlight, bronzer, ect.

Solution

Packaging is essential in branding for a cosmetic business. If the product doesn’t look reliable the buyer will look for another product. Which is why it was a goal to make an aesthetically pleasing packaging that was also trustworthy. As-well as designing social posts to complete their identity.